LPGA rookie Anna Rawson, the subject of an “E:60″ profile airing Tuesday (7 p.m. ET on ESPN), has somehow thrived in this dismal landscape. She has picked up high-profile sponsorships with GoDaddy and the fashion designer J. Lindeberg despite a current ranking of 104th on the prize money list. How did she do it? Well, by exploiting her ample good looks. But also with a novel marketing plan that leverages her background as a runway model. The tall Australian writes a syndicated column in magazines around the world, offering golf fashion tips. She has built a provocative website that highlights her various interests, and she’s a manic Tweeter. As much as any athlete on tour, the former USC golfer has embraced the notion that the key to selling the sport is both attraction and connection.
Read Anna’s prescription for the LPGA here courtesy of ESPN.